HausVorteil AG enters 2026 as market leader in ground lease (Erbbaurecht) – product innovations drive growth

HausVorteil AG (ticker: KA1 / ISIN: DE000A31C222) enters the year 2026 as a leading equity release provider in the brokerage of hereditary leasehold solutions. The foundation of its market position is consistent product development, particularly in the area of hereditary leasehold rights.

The central driver of innovation is the new product FlexFokus, which enhances the traditional hereditary leasehold product with additional options for action. Customers are given the opportunity to repurchase the land from the buyer after a contract term of three to ten years, or to sell it together with the property. In both cases, the hereditary leasehold agreement ends automatically. Alternatively, FlexFokus—like the standard product—can be continued for the entire agreed duration of the hereditary leasehold.

Dirk Hotopp, CEO at HausVorteil AG, comments: “The strong market demand confirms our approach: more than half of our ground lease customers are already choosing FlexFokus. The decisive factor is above all the increased flexibility, which allows customers to adapt better to changing life situations and market conditions.”

FlexFokus also offers clear advantages for sales partners. The additional exit options simplify advisory discussions, increase the likelihood of closing, and broaden the possible use cases in customer consultations. At the same time, the product provides an alternative to partial-purchase models and strengthens HausVorteil AG’s multi-product approach in the equity-release market.

HausVorteil AG’s market leadership is therefore based on clear product standardization, strong operational execution capabilities, and the targeted development of practical solutions aligned with real customer and sales partner requirements. In doing so, the company is setting standards in ground lease solutions and is regarded by many market participants as a reference provider.

For the 2026 financial year, HausVorteil AG plans to further expand its leading position in the ground lease market. Key priorities include scaling innovative product solutions such as FlexFokus, expanding the sales partner network, and strengthening strategic partnerships.