The market for property equity release in Germany is entering a new phase of development. The latest market statistics published by the Federal Association for Property Equity Release (BVIV) for 2025 indicate continued strong interest from property owners in solutions that allow them to unlock tied-up assets without having to give up their homes. At the same time, the analysis shows that the industry still requires stable investor structures and long-term capital partnerships. Due to the high capital requirements, financing remains the key factor for the further development of the market.
Sustainable Financing Solutions & Innovative Products as Key Success Factors
“The figures confirm the strong interest among many homeowners in using their real estate assets more flexibly,” explains Sören Ploschke, CFO of HausVorteil AG (Ticker: KA1 / ISIN: DE000A31C222). “For us as a provider, this also puts a stronger focus on the question of sustainable investor and financing structures. That is why we are actively working on building the appropriate products and partnerships to support the growing demand even more comprehensively in the future.”
At the same time, the company is pursuing a second strategic direction: innovative offerings. Products such as the “land sale with ground lease arrangement” provide homeowners with alternative ways to sell their property while simultaneously creating attractive structures for investors. With this approach, HausVorteil AG has established itself as a leading provider in the brokerage of ground lease solutions within the German property equity release market.
Dirk Hotopp, CEO of HausVorteil AG, comments:
“The industry is evolving dynamically. While interest among many property owners continues to grow, the requirements for product design and capital structures are also changing. Flexible models that offer long-term stability for both customers and investors will be decisive.”
In the long term, the growth of this segment will be driven primarily by demographic developments. Millions of property owners hold significant assets in their houses and apartments, while at the same time the need for additional liquidity during retirement is increasing.
Outlook
For HausVorteil AG, the current market trends open up attractive growth opportunities. The rising demand for property equity release, new requirements for financing solutions, and increasing product diversification are expected to further strengthen the company’s market position in the coming years.
